I was responsible for designing and art-directing Evolve’s branding while working closely with the Leadership and Marketing team to gather feedback. As the process progressed, leadership, other cross-functional partners, and I decided to keep the same primary color palette as the old brand but give everything else a refresh to a modern brand in a vacation rental. I also created unique design elements, icons, and illustrations, to name a few, to ensure a vast library of resources for any creative adaptation or test. This library of resources created the foundation for future team expansion and allowed other designers to find their style within Evolve’s brand. Overall, I wanted the Evolve Brand to feel cohesive but playful to set the brand apart in the hospitality space.