Welcome.

I build captivating brands for startups and high-growth companies and tell their visual stories.

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About.
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Summary

Staff-level brand designer with fifteen years of experience building brands for startups and high-growth companies. Most of that time spent as the sole or lead brand designer on small, high-impact teams, which means having to be good at everything, from defining a visual identity from scratch to hand-coding a responsive email, art directing a photo shoot, or designing a booth for a trade show.

Work spans brand systems, visual identity, advertising, web design, print, illustration, and presentation design. Cares about the details that most people don't notice and the ones that everyone does. Design philosophy is modern but restrained, a couple steps back from trends, built to last a little longer than whatever just launched on Dribbble.

Led brand work at Truework, Untapped, Evolve, and Nylas, mentoring designers and art directing agencies along the way. Takes projects from the first brief to the final file, and works best with real creative ownership and a team that trusts the work.

Education

Colorado State University

Bachelor of Fine Arts, Graphic Design

Minor in Information Sciences and Technology

January 2011 – May 2014

Skills

Branding Creative Direction HTML & CSS Swag Design Systems Web Design Icons Event Design Illustrations Advertising Animation Logo Design Presentations Project Management

Tools

Adobe CC Photoshop Illustrator Figma InDesign Jira Asana HubSpot Lottie Spline Builder.io Webflow Generative AI Google Slides

Experience

Freelance wave

Independent Brand Designer | May 2012 – Present

  • Delivered brand, web, and print design for clients across food service, nonprofit, energy, and local retail, including Noodles & Co., United Methodist Women, Launch Inc., and NREL
  • Supported Noodles & Co. rebrand rollout, adapting brand assets and building templates for company-wide use
  • Projects spanning branding, web design, event collateral, design systems, icons, long-form books, and presentations
Truework wave

Staff Brand Designer | June 2022 – July 2024

  • Refreshed Truework's brand as the sole designer, covering illustration, color, photography, and iconography across every touchpoint
  • Built a comprehensive brand system in Figma from scratch, including multiple component libraries, icon library, and brand guidelines
  • Created a self-serve Google Slides template so non-designers could produce on-brand work without needing me in the room
  • Produced Lottie animations for in-product use, bringing motion into the brand experience
  • Owned the website and landing pages in Builder.io, producing cohesive digital experiences across the site
  • Produced event graphics, sales collateral, and executive presentations end to end
  • Managed swag vendors and orders from brief to delivery
  • A/B tested Google Ads and LinkedIn creative to improve conversion performance
  • Worked directly with marketing, product, and leadership throughout
Untapped.io wave

Senior Brand Designer | October 2021 – May 2022

  • Served as the sole brand designer, owning the full visual identity from brand guide to production assets
  • Rebuilt the brand guide with non-designers in mind, making it intuitive and usable across teams
  • Developed a new illustration and icon style, redefining the core visual language from the ground up
  • Designed downloadable guides, digital ads, and campaign materials across multiple formats
  • Built a mobile-first email framework in HubSpot to improve consistency across communications
  • Directed website updates in Webflow to align the site with the refreshed brand direction
  • Partnered closely with marketing and product teams throughout
Nylas wave

Senior Graphic Designer | March 2021 – September 2021

  • Served as the sole designer embedded in a multinational marketing team, managing a high volume of concurrent creative requests
  • Designed across digital, print, and large-scale event environments, translating complex developer-focused SaaS concepts into clear, approachable visuals
  • Managed all incoming creative requests and project tracking in Asana
Evolve Vacation Rental wave

Senior Graphic Designer | September 2017 – March 2021

  • Led company-wide rebranding efforts and major website redesigns for B2B and B2C audiences
  • Led guest-facing rebrand for a consumer hospitality brand, designing across digital, print, and campaign touchpoints
  • Designed and art directed large-scale wall murals for physical brand environments
  • Art directed video animations, collaborating with motion designers to bring the brand to life
  • Coded emails and landing pages, working directly with the web team to ship production-ready work
  • Collaborated closely with the Senior Copywriter and mentored designers to maintain creative consistency
  • A/B tested and used data insights to optimize emails, landing pages, ads, swag, and collateral
  • Managed swag vendors and orders end to end
Angi (HomeAdvisor)

Web & Graphic Designer | July 2014 – February 2017

Colorado State University Online

Graphic Designer | May 2012 – May 2014

Do you like my work?

The End.

Hand-coded with heart in Colorado.

wave

Eric Gill ©