After the rebrand wrapped, the website was the obvious next problem. It was outdated and had nothing to do with the new brand. I partnered with and art directed an outside agency to build the initial UX/UI for all consumer-facing pages. Once they handed off the framework in WordPress, my graphic designer and I took over and built out 20+ remaining pages. From there it was stakeholder approvals, content, and a full WordPress build out.
Branding Art Direction Illustration Web Design Design Systems
The old site felt more like a corporate pitch than a vacation destination. The redesign brought the new brand to life, leading with aspirational photography, a clean search experience, and a layout that finally felt like Evolve.
Before
After
in Colorado. Eric Gill ©
