As the bulk of the website lift was behind me, I focused on our demand generation efforts. I created new advertising to test across our LinkedIn audiences, exploring colors and design styles to A/B test to ensure our ads were always performing and when they started to show signs of fatigue, updating the creative with data learnings from the test(s).

Whenever we had conferences coming up, I took charge of designing and ordering all the branded materials for our booth. I ensured the collateral spoke to the event while designing fun swag that would interest our target audience. I worked alongside the sales team to ensure that each item was something that they would want to pick up.

I also played a crucial role in designing an animation for our Nasdaq billboard, highlighting our partnership with TransUnion. I took ownership of my original idea and ran with it to create an animation on display for 30 seconds in Times Square.

Moreover, I updated our downloadable assets to align with our refreshed branding, highlighted the key information, and provided cohesive visuals to tell a compelling story about Truework.