The highlight of the demand gen work was an animation I designed for a Nasdaq billboard
in Times Square, built to celebrate Truework's partnership with TransUnion. I took the concept from
idea to a 30-second animation on display in one of the most visible spots in the world.
Beyond that, I owned the full LinkedIn advertising program, building and testing creative across
audiences and refreshing it whenever the data showed signs of fatigue. For conferences, I handled
everything from booth design to swag, making sure both spoke to the event and gave the sales team
something worth handing out. Downloadable assets got the same treatment, updated to match the
refreshed brand with visuals that actually told the story.
Branding Animation Creative Direction Advertising Sales Collateral A/B Testing
A 30-second animation built to celebrate Truework's partnership with TransUnion, displayed on the Nasdaq billboard in Times Square. People placed at just the right spots between the building's windows, with verification checks appearing as the animation played out. Concept to final, start to finish.
A fully branded conference presence for Truework's main mortgage industry event. The booth centered around a custom illustrated home scene with verification checks appearing above homes marked under contract — bringing the product to life in a space where the whole industry shows up.
LinkedIn ad creative built to stay fresh and perform. Every set was designed with A/B testing in mind, mixing product UI, testimonials, stats, and illustration to find what landed. When the data showed fatigue, the creative got a refresh.
A downloadable guide designed to pull double duty as a lead gen asset and a credibility piece. Clean layout, strong typography, and a mix of photography, product UI, and pull quotes that made dense information feel worth reading.
A platform overview one-pager and a co-branded case study with Octane. Both designed to be handed off, not filed away.
in Colorado. Eric Gill ©
