As part of the brand refresh, I led the design direction for Truework's website redesign and re-platforming, working closely with the VP of Marketing. I provided creative direction to the agency while making sure my own style came through in the work. While they built, I redesigned every illustration on the site, rethought the visuals from the ground up, and added a human element wherever it made sense. I aimed to ensure the visuals and copy worked together to create a strong brand message throughout. I also made sure the technical pieces held up, including a custom HubSpot integration for lead capture built with custom HTML. The whole site was designed to give verifiers a clear reason to choose Truework over the competition.
Branding Animation / Lottie HTML Web Design Design System Illustration Creative Direction Photography Direction
The old homepage leaned hard on illustration and felt disconnected from the brand. The redesign brought real people into the mix, tightened up the visual hierarchy, and made the value proposition impossible to miss.
Before
After
A handful of pages from across the site, each one with a clear job to do. From product deep dives to the about page, the goal was always the same: give someone a reason to stay and a reason to act.
in Colorado. Eric Gill ©
