As part of Truework's brand refresh, I led the design direction for our website redesign and re-platforming project in collaboration with the VP of Marketing. My role involved the creative direction of our agency and steering the overall site design with them while allowing both my style and the styles of the designers assigned to our site to shine through. While the agency worked on the site, I redesigned every illustration on our website, rethought all the visuals, added a human element where it made sense, and ensured that the visuals created a strong brand message, paired with the copy, to convey to our verifier audience why they should use Truework instead of our competitors.