As part of Truework's brand refresh, I led the design direction for our website redesign and re-platforming project in collaboration with the VP of Marketing. My role involved providing creative direction for our agency and guiding the overall site design, allowing both my style and the styles of the assigned designers to shine through. While the agency worked on the site, I redesigned every illustration on our website, rethought all the visuals, added a human element where it made sense, and ensured that the visuals created a strong brand message, paired with the copy. I was also responsible for ensuring that custom components functioned properly, such as the Hubspot Integration to capture leads using custom HTML. Throughout the new website, I aimed to convey to our verifier audience why they should use Truework as their primary verification solution instead of our competitors.