I joined Untapped as their first brand design hire after their rebranding done by Pentagram. One area of focus upon joining I immediately saw was the overly technical brand guide that Pentagram provided. I revisited everything from the logo definition to font usage and the colors–partnering with product designers to ensure consistency across the marketing and product). I defined our specific channel design standards as examples for future designers or non-designers to self-service and create what they needed.