Working in close partnership with the Content Manager at Untapped, we created one-of-a-kind guides for DEI professionals to download (to gain leads). The guides dove into new territory Untapped never had before, allowing me to have complete creative control of layout and design. I focused on ensuring the guides were engaging and visually appealing while creating memorable moments with diverse photography and illustrations. We created one guide per month to post on our blog and made an entire campaign out of each guide, and they were propped up with a dedicated landing page and a set of LinkedIn ads. Our goal was to ensure we generated leads and met our marketing KPIs each month/quarter.